Insight “Status from creativity”
Technology has helped form a generation of creative expressionists and content creators. Creatively designed spaces (restaurants, cafes, retailers, festivals, parties, BBQs, living and work spaces) are all popular environments for people to express themselves. The opportunity for Cotton On is to build a Home range that is positioned as an accessible way to creatively express the space you live in.
Launch and complete the lifestyle story for the Cotton On brand. Cotton On is famous for on trend, great value apparel. Now they have an affordable on trend home range so you can express yourself at home.