The Insight
This idea taps into a truth, that when you give something – it makes you feel happy. The more you think the person will love it – the more happy you are to give it. Bridging trends and gifting. It encourages our community to shop for the reward of giving.

The Idea
This holiday season we want to introduce and share the happy equation with our community. They can find the best fashion trends, the best accessories, the best gifts at the best value to find their happy place. True happiness can only be found if you add two things together. Think about it…

Southern Hemisphere Campaign Imagery


Gift Guide Southern Hemisphere Markets




Northern Hemisphere Campaign Imagery