The Task
Cotton On wanted to become famous for the graphic tee. So for the a month we play homage to the tee, asking customers and the Cotton On team to share with us what the graphic tee brought out in them.  We engaged a group of street, local and international artists that designed a limited edition collection that was released during this month. Store window were taken over by single minded messages to create impact. In the spirit of the tee a Rock poster campaign ran on the streets.


eDM’s and blog pages sharing offers and the stories behind the artists and there collections.

On the street. Rock Posters

Store windows were taken over creating impact, building brand awareness for TBar and celebrating the spirt of the T-shirt.

Swing Tickets, Point of Sale elements

Express your ‘selfie’ competition. Within the change rooms customers were encouraged to share with us their ‘express yourselfie’ via instagram and they receive an offer.