Cotton On wanted to become famous for the graphic tee. So for the a month we play homage to the tee, asking customers and the Cotton On team to share with us what the graphic tee brought out in them. We engaged a group of street, local and international artists that designed a limited edition collection that was released during this month. Store window were taken over by single minded messages to create impact. In the spirit of the tee a Rock poster campaign ran on the streets.
Store windows were taken over creating impact, building brand awareness for TBar and celebrating the spirt of the T-shirt.
On the street. Rock Posters
Swing Tickets, Point of Sale elements
eDM’s and blog pages sharing offers and the stories behind the artists and there collections.