The Idea
Layers are integral to dressing when the season changes. They’re also part of human nature. There are some layers we choose to reveal and others, to conceal. This campaign explores that idea, gently drawing the parallel between layers of clothing and layers of a person. It’s these layers of our story that make us intriguing and create our individual style.

Bringing the campaign to life
A series of films were created that explored the inner layers of each person, their venerabilities, fears, joy and what style means to them. The campaign touches all channels, from store to social.

Social / Online / Website / CRM / eDMs / Store / Print / Outdoor

Social: Content Videos

Digital: Website, eDMs, Content Page

OOH and shopping centres

Insta Stories

Digital Content

Stores – Lift Skins